Built for electrical contractors

Marketing for electricians who want to dominate local search.

Local SEO, organic SEO, AI search optimization, hand-coded websites, and Google Ads. Every piece tuned specifically for electrical contractors and backed by 27 years of agency experience at Savo Group.

Michael Rupe, Founder & SEO Director at Savo Group
Founder & SEO Director ·
Google review

"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"

RN

Ryan Newman

Owner, Newman Electric

2.2M

Monthly US searches across the electrician cluster

$22.0M

Equivalent monthly Google Ads value

295

Keywords ranked for Newman Electric (24mo)

173

Google AI Overview citations earned

The short version
Updated May 2026

What does Savo Group do for electricians?

Savo Group is a family-owned digital marketing agency that builds Local SEO, organic SEO, AI search optimization, hand-coded websites, and Google Ads programs for electrical contractors across the United States. Founded in 1999, the agency has 27+ years of search-marketing experience and runs every electrician engagement against the same all-in-one program used to grow Newman Electric from a stalled previous-agency program to 295 ranking keywords, 173 Google AI Overview citations, and 130 Map Pack appearances in 24 months.

Five disciplines run as one bundled monthly package: Local SEO (Google Business Profile, citations, NAP, reviews, Map Pack), organic SEO (on-page, schema, content depth), AI Search Optimization (Google AI Overview, ChatGPT, Perplexity, Bing Copilot citations), hand-coded electrician websites (99+ Google PageSpeed mobile and desktop), and Google Ads (Local Service Ads with Google Guaranteed, Search Ads, Performance Max). Every piece is tuned for electrical contractors specifically.

Engagements run on a 6 or 12 month term depending on whether the website is amortized into the package, then continue month-to-month. The program is available to electricians nationwide.

Proof · Newman Electric

From a stalled agency program to cited by Google AI.

Newman Electric came to us in 2023 after their previous agency wasn't producing results. They had a website and a Google Business Profile, but rankings were minimal, the Map Pack was a coin flip, and Google's AI Overview wasn't citing them at all. Twenty-four months later they sit in the Map Pack across Clark and Cowlitz counties and Google's AI Overview cites them as a top local source on 173 different searches.

Ranking keywords

295

From 0 in 24 months

AI Overview citations

173

Google's AI cites them as a primary source

Map Pack appearances

130

Across the local 3-pack

Five-star reviews

99+

Built from a review system

Why this works for electrical contractors

  • 1 Electrician search is high-intent and often emergency-driven. "electrician near me", "emergency electrician [city]", and "panel upgrade [city]" all return the Map Pack first. Ranking captures the call ready to book today, not the one researching for next month.
  • 2 The Newman program was specific. New website (fast, schema-rich, conversion-tuned), GBP optimization with electrical-contractor service categories, Local Service Ads with Google Guaranteed badge, citation cleanup across trade-relevant directories, and a structured review-generation system tied to job completion. That's what took rankings from 0 to 295 keywords and 173 Google AI Overview citations.
  • 3 Service mix and license class don't change the mechanics. Residential service, commercial, industrial, EV / solar: the local-search dynamics are the same. What changes is the keyword target list, the competitive density, and the timeline to peak.
The market

$22.0M in monthly Google Ads value.

That's what it would cost to buy every click in the electrician services search cluster on Google Ads, every month. 1,919 keywords. 2,213,290 monthly US searches. The electricians who rank capture this for free.

See the search demand breakdown

Ready to dominate your market?

Tell us about your electrician business, your service area, and the kind of jobs you want more of. We'll come back with a plan that fits.

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