Family owned · Veteran owned · Based in Washington State
If your last agency sent reports full of charts while your phone stayed quiet, you're not the only one. We're Michael and Taylor Rupe, a father and son. We build electricians' websites by hand, get them found on Google and in AI search, and show you every call it brings in.
Most electricians who call us have already paid an agency once, and the stories line up. These are the four we hear most, and what we do about each one.
"A long contract, and nothing to show for it when it ended"
Six months to start, then month to month
SEO takes a few months to move, so we ask for six to begin. After that you stay because the calls are coming in, not because a contract says so.
"Monthly reports full of traffic charts, but no new calls"
Every call from Google, counted
Calls from search ring through their own tracking number, and you see the count every month. Newman Electric logged 523 of them in twelve months.
"Being charged for every small change to the website"
Small edits are part of the plan
New hours, a new photo, a service you just added. Send it over and it gets done, with no separate invoice.
"Never once talking to the person doing the work"
You talk to Michael or Taylor
No account manager passing notes and no ticket queue. The two people doing your work are the two people you call.
Case Study · Newman Electric, Vancouver, WA
Ryan Newman started Newman Electric in 2020 with no website, no Google listing and no reviews. We built the website, the Google Business Profile and the Google Ads. Then organic search took over.
Call tracking compares Sep '24 to Aug '25 with Sep '25 to Aug '26. Keyword counts from DataForSEO, 21 September 2026.
Paid calls dropped from ~35 to ~10 a month while organic calls more than doubled.
Website Build · Ann Arbor, MI
Current Electrical Systems has served Ann Arbor homes since 1994. Their website was 4 pages on GoDaddy. We replaced it with a hand-coded 45-page site, launched September 29, 2026: 23 service pages and 7 town pages.
Google Lighthouse on a simulated phone, 29 September 2026
Website Build · St. Augustine, FL
Ellowitz Electric South in St. Augustine, FL joined us in October 2026. Their new 30-page website went live on October 20, 2026, and local SEO and their Google Business Profile work start now.
SEO for Electricians is a family business, not a large agency. When you call or email, you reach one of us.
Founder and CEO · Doing SEO since 1999
Michael plans your program and reads your call numbers each month. He brings 27 years of SEO experience, and he will tell you plainly what he would do in your market.
Co-Founder and CTO · B.S. in Computer Science
Taylor is Michael's son and a software engineer. He hand-codes every website so it loads fast on a phone, then handles the technical SEO that helps it rank.
One program and one monthly fee, instead of five vendors and five invoices.
Walkthrough
Who gets the calls in your area, and where your site and Google listing fall short.
Rough-In
Site speed, your Google Business Profile and the listings customers see before they call.
Trim-Out
A page for every service you sell and every town you work in, written for the people searching.
Final Inspection
A monthly report on calls from Google, so you can see what is working.
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
Ryan Newman Owner, Newman Electric "We've been using them for years now and they've always done a great job for us!"
Reviews are from the Google listing of our parent agency, Savo Group, where our clients leave them.
The program starts around $1,000 a month and moves with the size of your market. That one fee covers your map ranking, organic search, AI search, your Google listing, reviews and reporting. A website is a separate one-time build from $3,000.
We ask for six months to start, because SEO takes a few months to move. After that you are month to month.
Your Google Business Profile usually moves first, and organic and AI rankings build over the months after. We will not promise a date. If you need calls this week, Google Ads is for that.
No. Shared leads mean buying the same call as three other shops. We help you own your search results, so every call is yours.
Michael or Taylor will look at your market and send you a free report on who's getting the calls and what we'd do about it. If you don't need us, we'll say so.