Marketing for electricians who want to dominate local search.
Local SEO, organic SEO, AI search optimization, hand-coded websites, and Google Ads. Every piece tuned specifically for electrical contractors and backed by 27 years of agency experience at Savo Group.
Family-owned electrician marketing agency. 27+ years of experience marketing for electrical contractors nationwide. Founded 1999.
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
Ryan Newman
Owner, Newman Electric
2.2M
Monthly US searches across the electrician cluster
$22.0M
Equivalent monthly Google Ads value
295
Keywords ranked for Newman Electric (24mo)
173
Google AI Overview citations earned
What does Savo Group do for electricians?
Savo Group is a family-owned digital marketing agency that builds Local SEO, organic SEO, AI search optimization, hand-coded websites, and Google Ads programs for electrical contractors across the United States. Founded in 1999, the agency has 27+ years of search-marketing experience and runs every electrician engagement against the same all-in-one playbook used to grow Newman Electric from a stalled previous-agency program to 295 ranking keywords, 173 Google AI Overview citations, and 130 Map Pack appearances in 24 months.
Five disciplines run as one bundled monthly package: Local SEO (Google Business Profile, citations, NAP, reviews, Map Pack), organic SEO (on-page, schema, content depth), AI Search Optimization (Google AI Overview, ChatGPT, Perplexity, Bing Copilot citations), hand-coded electrician websites (99+ Google PageSpeed mobile and desktop), and Google Ads (Local Service Ads with Google Guaranteed, Search Ads, Performance Max). Every piece is tuned for electrical contractors specifically.
Engagements run on a 6 or 12 month term depending on whether the website is amortized into the package, then continue month-to-month. Coverage spans Washington, Oregon, Arizona, and California, with additional states added as engagements come in. Author and operator: Michael Rupe, Co-Founder & SEO Director at Savo Group, in the search-marketing industry since 1999.
One all-in-one playbook for electricians. Five disciplines, one package.
Each piece is tuned for electrical contractors and built to compound with the others. Local SEO wins the Map Pack fastest, organic SEO and AI search compound on top, hand-coded websites are the foundation everything runs on, and Google Ads fills the schedule while the rest builds.
Local SEO for Electricians
Win the Map Pack and the "near me" answers. Google Business Profile, citation cleanup, NAP consistency, and the review system that drives local ranking.
See the playbookSEO for Electricians
Organic search and AI Overview rankings. The website-side work that compounds beyond the Map Pack into research and comparison queries.
See the playbookAI Search Optimization
Get cited in Google AI Overviews, ChatGPT, and Perplexity. The new front page of search.
See the playbookWebsite Design
Hand-coded electrician websites that load fast, convert visitors into calls, and rank in both Google and AI search.
See the playbookGoogle Ads / PPC
Fill the schedule today. Local Service Ads, Google Guaranteed, and disciplined CPC management.
See the playbookFrom a stalled agency program to cited by Google AI.
Newman Electric came to us in 2023 after their previous agency wasn't producing results. They had a website and a Google Business Profile, but rankings were minimal, the Map Pack was a coin flip, and Google's AI Overview wasn't citing them at all. Twenty-four months later they sit in the Map Pack across Clark and Cowlitz counties and Google's AI Overview cites them as a top local source on 173 different searches.
Ranking keywords
295From 0 in 24 months
AI Overview citations
173Google's AI cites them as a primary source
Map Pack appearances
130Across the local 3-pack
Five-star reviews
99+Built from a review system
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
Ryan Newman
Owner, Newman Electric · Google Review
$22.0M in monthly Google Ads value.
That's what it would cost to buy every click in the electrician services search cluster on Google Ads, every month. 1,919 keywords. 2,213,290 monthly US searches. The electricians who rank capture this for free.
See the search demand breakdownTactical guides for electrician business owners.
Not generic agency content. Real numbers, real templates, and the same playbook we run for clients, written for electrical contractors who want to understand the work before they hire someone to do it.
How to Get Cited by Google AI Overview, ChatGPT, and Perplexity as an Electrician
AI search optimization (AI SEO, GEO, AEO, LLMO) for electricians. Real tactical guide covering schema, declarative content, authorship signals, and citation networks. 173 AI Overview citations from a working Savo Group case study.
Read postElectrician Marketing Pricing in 2026: Why All-In-One Beats Getting Nickel-And-Dimed
Most agencies bill electricians per service line: separate fees for local SEO, organic SEO, AI SEO, review software, content, schema, reporting. We bundle the work that gets you ranking across local, organic, and AI into one clear monthly package. Here's how to read electrician marketing pricing in 2026.
Read postElectrician SEO in 2026: The Complete Guide to Map Pack, Organic, and Google AI Overview Rankings
The full electrician SEO playbook for 2026. Local SEO, organic SEO, AI Overview citations, technical foundations, schema markup, and a 27-item ranking checklist. Real benchmarks from a 295-keyword Savo Group case study.
Read postReady to dominate your market?
Tell us about your electrician business, your service area, and the kind of jobs you want more of. We'll come back with a plan that fits.