27 Years of SEO. Now Built for Electricians.
Savo Group is a family-owned digital marketing agency with 27+ years of SEO experience and a long resume of enterprise-scale results: Credit Sesame, Salem Web Network, Thomson Reuters / FindLaw. We bring the same caliber of strategic thinking to electrical contractors who deserve enterprise-grade marketing without enterprise-grade retainers.
Family-owned electrician marketing agency. Founded 1999. Marketing for electrical contractors nationwide.
Who is Savo Group, and what makes them different from a generic agency?
Savo Group is a family-owned digital marketing agency, founded in 1999 and now in its 27th year of search-marketing work. The agency was built by Michael Rupe, who's been doing SEO since 1999, with a resume that includes 106% traffic growth at Salem Web Network, 500% growth in nine months at Credit Sesame, and 8M+ year-over-year organic visits at Thomson Reuters / FindLaw. The electricians subdomain at electricians.savogroup.com applies the same enterprise-caliber playbook to electrical contractors specifically.
What's different from a generic agency: all-in-one bundled pricing instead of seven separate invoices for local SEO, organic SEO, AI SEO, schema, content, GBP management, and review software (the typical agency pattern); hand-coded websites at 99+ Google PageSpeed mobile and desktop instead of WordPress page builders; monthly reporting tied to phone calls not vanity traffic charts; and a working anchor case study in Newman Electric (295 ranking keywords, 173 Google AI Overview citations, 130 Map Pack appearances, 99+ five-star reviews).
Engagements are 6 or 12 months depending on whether the website is amortized into the package, then continue month-to-month. Coverage spans Washington, Oregon, Arizona, and California with additional states added as engagements come in. Author and operator: Michael Rupe, Co-Founder and SEO Director at Savo Group.
Our mission, applied to electricians.
Make electrical contracting businesses visible exactly where their customers are looking. That used to mean ranking #1 on Google. Now it means ranking in the Local Map Pack, getting cited by Google's AI Overview, appearing in ChatGPT and Perplexity answers, and showing up in Local Service Ads, all simultaneously.
We bring the strategic thinking we applied at Thomson Reuters and Credit Sesame to electricians who don't have enterprise marketing budgets. Same caliber of work. Without the six-figure retainers.
What we do for electricians.
Five disciplines, all tuned specifically for electrical contractors. Bundled into one all-in-one package, not seven separate invoices.
Local SEO for Electricians
Win the Map Pack and "near me" answers. GBP, citations, NAP, automated review generation.
SEO for Electricians
Organic search and AI Overview rankings. The website-side work that compounds beyond the Map Pack.
AI Search Optimization
Get cited by Google AI Overview, ChatGPT, Perplexity, and Bing Copilot.
Website Design
Hand-coded electrician websites that score 99+ on PageSpeed Insights from launch.
Google Ads / PPC
Local Service Ads, Google Guaranteed, and Search Ads. Paid leads from week one.
Leadership.
Enterprise experience from Thomson Reuters, Credit Sesame, and Salem Web Network. We work with a network of copywriters, designers, photographers, and ad specialists to deliver complete solutions at scale.
Michael Rupe
Michael has been doing SEO since 1999. Before founding the agency, he spent over a decade in-house at companies like Credit Sesame (500% organic growth in 9 months), FindLaw / Thomson Reuters (+8M organic visits YOY), and Salem Web Network (106% traffic growth across six major websites).
He founded Savo Group in 2013 to bring that caliber of work to businesses that can't afford to hire a Fortune 500 marketing team. He handles strategy, client relationships, and campaign direction across the agency's electrician practice.
Taylor Rupe
Taylor is responsible for everything you see on this site and every electrician site we deliver. He handles design, frontend and backend development, hosting infrastructure, performance optimization, and the technical SEO implementation that ties it all together.
The psychology background shapes how he thinks about user behavior and conversion. The computer science degree is the engineering foundation. The combination is why our electrician sites don't just look good, they score 99+ on PageSpeed Insights from launch day, and rank in Google AI Overview within months.
How we work.
Direct access to the team
No junior account managers relaying your questions. You talk directly to the people doing the SEO, the website build, and the Google Ads work.
Enterprise thinking, fair pricing
Same strategic approach we used at Thomson Reuters and Credit Sesame. Without the six-figure retainers, and scoped to electrical contractor unit economics.
We've been in your shoes
We've built and run our own revenue-generating businesses. Your marketing budget gets treated like our own.
Honest about scope
If something falls outside what makes sense for your business, we'll tell you. We'd rather point you to the right person than deliver work that doesn't move the needle.
Working with electricians across the United States.
Most engagements run entirely remotely. The work isn't tied to where we sit, it's tied to how the customer in your service area searches Google. Same team, same communication cadence, same results regardless of where your business operates.
Any market
We work with electrical contractors in any US market. The Newman Electric playbook (295 ranking keywords, 173 AI Overview citations, 130 Map Pack appearances, 99+ five-star reviews) applies to high-CPC metros and lower-density regional markets alike.
Tuned to your service area
Every engagement is scoped to the contractor's actual cities, services, competitive density, and state licensing structure. We pull live keyword and CPC data for each city you serve before quoting, so the strategy matches the market you're actually in.
Always expanding
We continuously expand into new states and metros as engagements come in. Don't see your state in the Locations dropdown above? Reach out anyway, that's how new coverage gets added.
Ready to bring 27 years of SEO to your electrical contracting business?
Tell us about your service area, the kinds of jobs you want more of, and the mix of SEO, AI Search, Web Design, and PPC you're considering. We'll come back with a plan.