Electrician Marketing Blog

Marketing strategy for electricians.

SEO, AI search optimization, website design, Google Ads, review generation. Tactical guides and real data from the Newman Electric playbook (295 ranking keywords, 173 Google AI Overview citations, 99+ five-star reviews).

Michael Rupe, Co-Founder & SEO Director at Savo Group
Co-Founder & SEO Director ·

Family-owned electrician marketing agency. 27+ years of experience marketing for electricians.

Newman Electric cited by Google AI Overview for EV charger installation queries
AI SEO · · 12 min read

How to Get Cited by Google AI Overview, ChatGPT, and Perplexity as an Electrician

AI search optimization (AI SEO, GEO, AEO, LLMO) for electricians. Real tactical guide covering schema, declarative content, authorship signals, and citation networks. 173 AI Overview citations from a working Savo Group case study.

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Electrician marketing pricing: all-in-one vs. nickel-and-dimed line items
Pricing · · 8 min read

Electrician Marketing Pricing in 2026: Why All-In-One Beats Getting Nickel-And-Dimed

Most agencies bill electricians per service line: separate fees for local SEO, organic SEO, AI SEO, review software, content, schema, reporting. We bundle the work that gets you ranking across local, organic, and AI into one clear monthly package. Here's how to read electrician marketing pricing in 2026.

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Newman Electric ranking in Google Map Pack for tenant improvement queries
SEO · · 14 min read

Electrician SEO in 2026: The Complete Guide to Map Pack, Organic, and Google AI Overview Rankings

The full electrician SEO playbook for 2026. Local SEO, organic SEO, AI Overview citations, technical foundations, schema markup, and a 27-item ranking checklist. Real benchmarks from a 295-keyword Savo Group case study.

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Newman Electric scoring 99 mobile on Google PageSpeed Insights
Web Design · · 10 min read

Why Your Electrician Website Is Slow (and the 5 Reasons It's Costing You Leads in 2026)

Most electrician websites score under 60 on Google PageSpeed. That suppresses Map Pack rankings, kills mobile conversion, and blocks AI Overview citations. The 5 reasons your site is slow plus the real fix. Newman Electric scores 99/100.

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Google review summary for an electrician: 4.9 stars across 99 reviews with category filters for surge protector installation, breaker box replacement, EV charger installation, and fast response
Reviews · · 10 min read

How Electricians Can Get More Google Reviews: 8 Proven Methods That Actually Work

Eight proven methods electricians use to get more Google reviews: automated SMS requests, in-person asks, QR code leave-behinds, email signatures, vehicle wraps, follow-up sequences, printed mailers, and review-tracking software. Plus the timing, templates, compliance rules, and response cadence that turns each method into compounding review velocity.

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Google Local Service Ads sponsored block on an EV charger installation SERP: two electricians with star ratings, Get quote, Book, and Get phone number actions
PPC · · 11 min read

Local Service Ads vs Google Ads vs SEO: What Actually Generates Electrician Leads in 2026?

Side-by-side comparison of LSAs, traditional Google Ads, and SEO for electricians. Cost-per-lead, time-to-first-lead, scale ceiling, and what each channel actually produces. Real data from a Savo Group electrician case study.

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